Obtain buy-in from stakeholdersĪll areas of the organization need to be informed about the customers’ needs so that they can create processes for developing, marketing, and selling to those needs. Understanding how customers will judge your product’s value is key throughout the entire development process. They may not see its value how you see it. Predict how customers will perceive a product’s value
The quality function deployment aims to understand customers better than they know themselves. Often, customers don’t even know what they want or need.
This methodology can provide many benefits. It’s a very technical-sounding name for a process that essentially helps businesses integrate the Voice of the Customer (VOC) into product development.
